Services / 01—05

Decide what the audience needs to understand before deciding how to produce it.

Each service begins with what the audience needs to understand. The production plan is built around your launch goals, market, channel, and available evidence. A typical end-to-end production cycle is 4–6 weeks; the confirmed schedule depends on scope, product readiness, and review rounds.

Teams in Guangzhou and Chicago both carry out on-site production; participating teams, locations, and delivery responsibilities are confirmed per project. English communication, remote review, and cross-timezone collaboration are scoped with the work.

Client problem
The brand or product needs to establish a clear proposition, emotional recall, and product recognition within a limited runtime.
Our approach
Define the audience, central proposition, and release context before shaping the narrative, visual language, and version plan.
Production method
Brand and product brief → creative concept → script and boards → shoot → edit, grade, sound, and versioning.
Deliverables
As scoped: a brand or product TVC, cutdowns, horizontal and vertical adaptations, and subtitle or language versions.

Relevant verified work

Discuss TVC Commercials
Client problem
The product page lists features without a clear sequence for understanding use and value.
Our approach
Map every film or clip to a page section and a user question so the page and video work together.
Production method
Page and content audit → shot list → demonstration, context, and detail capture → loops and section edits.
Deliverables
As scoped: a hero or product film, feature demonstrations, silent loops, cutdowns, and page-ready exports.

Relevant verified work

Discuss DTC Website Videos

Crowdfunding Campaign Videos

YESWELDER Welding Machine Brand Film
Client problem
Product facts, use cases, and reasons to back the campaign have not yet been organized into one clear crowdfunding story.
Our approach
Confirm the audience, campaign-page information order, and available product evidence before deciding the film's pace.
Production method
Product and market brief → campaign narrative, script, and boards → production plan → shoot → edit, subtitles, and versioning.
Deliverables
As scoped: a main crowdfunding film, cutdowns, page clips, horizontal and vertical adaptations, and subtitle or language versions.

Relevant verified work

Discuss Crowdfunding Campaign Videos

Cross-Border E-commerce Product Videos

Loctek Standing Desk Lifestyle Film
Client problem
E-commerce pages need to explain benefits, use, and differentiation quickly, while existing material does not cover every platform and placement.
Our approach
Map platforms, page placements, selling-point priorities, and specifications before defining demonstrations and contextual shots.
Production method
E-commerce content list → shot and placement plan → product hero, feature demonstration, and contextual capture → multi-format post-production.
Deliverables
As scoped: a product film, feature cutdowns, page loops, and versions for the agreed platforms and aspect ratios.

Relevant verified work

Discuss Cross-Border E-commerce Product Videos

Social Media Short-Form Videos

Client problem
International social channels need a continuing stream of short content with varied hooks, themes, and pacing rather than one finished film.
Our approach
Define platforms, audience context, content themes, and publishing cadence before designing reusable shot modules.
Production method
Theme and hook matrix → modular capture → multi-pace edits → captions, localization, and vertical delivery.
Deliverables
As scoped: social short-form videos, hook variants, serialized edits, vertical exports, and caption or subtitle versions.

Relevant verified work

Relevant project material in preparation

Only work that is verified and authorized for publication appears here.

Discuss Social Media Short-Form Videos

Launch asset system / 02

One brief. A connected launch asset system.

Start with the product, audience, and launch task. The hero film, cutdowns, formats, stills, and subtitles then grow from one narrative and production plan.

  1. 01

    Product understanding

    Product · audience · market · proof

  2. 02

    Hero film

    Core narrative and launch story

  3. 03

    Feature cutdowns

    Features · use cases · hook variants

  4. 04

    Multi-format delivery

    16:9 · 9:16 · 4:5 · 1:1

  5. 05

    Stills and subtitles

    Key frames · crops · language versions

Built for

  • Website
  • Crowdfunding
  • Social
  • Paid media

Process / 03

From product insight to launch-ready assets

Clear review points keep remote teams aligned from brief through final delivery.

  1. Fit & Brief

    Client outputConfirmed scope and working brief

  2. Strategy & Concept

    Client outputApproved direction, narrative, and boards

  3. Pre-production

    Client outputProduction plan and review schedule

  4. Production & Post

    Client outputReview cuts for consolidated feedback

  5. Delivery & Versioning

    Client outputFiles organized by channel, format, and language

Project boundaries / 05

Define usage rights before production begins.

You do not need every answer at the first inquiry. The proposal will define asset permissions, territory, channels, term, and file delivery so the intended launch and media use are covered before production.

What do we usually confirm?
  • Music, talent likeness, locations, and third-party materials
  • Territory: North America, worldwide, or named markets
  • Channels: website, social, crowdfunding, paid media, and more
  • Term: one year, ongoing use, or a project-specific period
  • Whether original footage and working files are included
  • How expanded usage is handled beyond the original scope

FAQ / 06

What teams usually confirm before production.

What should we prepare before the first call?

Share the product status, target market, intended channels, target date, and any existing brand or product material.

Can one shoot support multiple channels?

Yes. Deliverables and aspect ratios are agreed before production so the shoot can cover the confirmed launch, website, social, crowdfunding, and paid-media needs.

Can overseas teams review remotely?

Yes. English communication, scheduled review points, and consolidated feedback are supported throughout the project.

Are usage rights and raw files included?

Usage scope, term, territories, third-party rights, raw footage, and project-file handoff are confirmed in the project scope before production.