Background
A lifestyle film showing how a standing desk fits into work, living, and organization routines.
Product and target market
Global home-office and lifestyle audiences
Problem
The function is intuitive, but the film needed to create a more desirable picture of daily life around it.
Creative judgment
Changes in time, character, and activity connect product details with order, comfort, and mood.
Production method
Lifestyle production combining set choreography, product movement, and wide spatial composition
Evenmore responsibilities
Creative execution, production, and post
Deliverables
Lifestyle film and horizontal key visuals
Project film
Project frames
Project inquiry
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