EVENMORE STUDIO / 2026
Project film
The project
Background
Created for global pet-owning households, the film needed to explain the AP10’s key functions while building a warm, relatable lifestyle story.
Product and target market
Global pet-owning households and consumers who care about indoor air quality and smart home experiences.
Problem
The film needed to communicate pet hair management, air quality, and multiple product features without becoming a conventional specification-led demonstration.
Creative & production
Creative judgment
The story begins with familiar challenges in a pet-owning home, then introduces the AP10 as a natural part of everyday family life. Warm interiors, pet interactions, and product demonstrations build a simple promise: less fur, fresher air, and more time together.
Production method
Live-action production with international talent and pets, combining lifestyle storytelling, product hero shots, functional demonstrations, and CG animation.
Project frames
Scope & delivery
Evenmore responsibilities
Creative development, script refinement, production, product and lifestyle cinematography, editing, color grading, and CG animation.
Deliverables
English-language product TVC, feature-focused sequences, and website preview assets.
Usage / Rights
Usage boundaries are confirmed before delivery.
What is confirmed for each project?
- Talent, music, locations, and third-party materials
- Territory: North America, global, or named markets
- Channels: website, social, crowdfunding, and paid media
- Usage term and renewal conditions
- Whether raw footage and project files are included
- How additional usage is quoted outside the original scope
Project inquiry
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